The One Grooming Line Your Pet Needs ASAP

“I wanted clean and safe pet care that fit within my lifestyle. Something that I’d want to have out on the shelf, rather than hidden under the sink.”


Sound familiar? Well, what many of us think, Loni Edwards and Dr. Lisa Lippman did. Edwards, the founder of The Dog Agency and PetInsider, and Lippman, a prominent New York City veterinarian, teamed up to create WYLDE, a pet grooming line that puts safety, results, and style first.



“I couldn’t find anything, so I tapped Dr. Lisa to work on a solution with me and that’s how WYLDE was born!” Edwards adds.


The two have crafted a launch line of two products: a cleansing shampoo, which includes anti-microbial chamomile, shine-enhancing argan oil, hydrating aloe, and natural pest deterrent lavender; as well as a silicone comb that lifts loose fur to reduce shedding, stimulates circulation of blood and lymph, and promotes relaxation. Purchase them separately or as a set.


“When Loni approached me with this I immediately jumped at the opportunity. There is no other easily accessible shampoo out there that’s all natural, safe, effective and made with the gold standard care that I give my own patients…not to mention my own dog–she was the first one to get bathed with it!” explains Dr. Lippman. “To top it all off, it’s gorgeous and chic, and I’m so thrilled at the quality and beauty we are able to share with everyone.”

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Maureen Dempsey

Maureen Dempsey is a freelance writer living in New York with an ancient, 14-year-old chihuahua and a feisty, young dachshund.

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