We all know about that new car smell. But new dog smell? That’s a new one. Car reseller, Autotrader, has introduced it to the world and its all for a new cause!
In honor of National Dog Day on August 26th, they’re selling these unique air fresheners on their website. For every air freshener bought, they will donate money to Adopt-A-Pet.com to help pets in need find a loving home.

What exactly is the new dog smell you might ask? It’s pretty much the opposite of wet dog. Autotrader describes it as lavender and oatmeal. It’s meant to evoke feelings of nostalgia and make you think back to the first day you had with your canine companion.
Their website has a special section for dog owners and the link to get one of these special air fresheners will open on August 24th. This is definitely one of the strangest ways to celebrate National Dog Day, but at least it’s all for a good cause.