Is Your Pup #WorthTheMess?

Trying to keep your house clean with a furry friend is definitely no easy task. Sometimes, we even resort to making “dog-free” zones to try to keep at least some places fur-free. But Scotch-Brite Lint Rollers are out to change that. With their new campaign, they’re out to prove that no place should be off-limits and that your precious pup is #WorthTheMess.

“We thought that just feels wrong because as a pet parent anything should go. They’re a member of your family,” Mindy Murray, brand communications manager at 3M, said to Adweek.

To prove it, they set up couches in Central Park and partnered with The Dog Agency to invite a whole pup posse to come hang out. Stars like Louboutina, Goldens Glee, Toast Meets World, and Brussels.Sprout all came out to play.

These furry friends left their mark on the bright green couches, but the Scotch Brite Lint Rollers were ready to handle the mess. With those adorable, snuggly faces, it’s definitely not up for debate that these precious pups are #WorthTheMess.


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Sarah Cookson

Writer/Dog Enthusiast living in New York City. Only goes to parties in hopes there will be a dog there to hang out with. Her resolutions for 2017 were to eat healthier and pet more pups. Bet you can guess which one she stuck with.

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