COI launched in the summer of 2011. Eli was an undergraduate business major at the time, and COI was simply an experiment and side project for him. He wanted to combine some of his favorite things; furry stuff, technology and culture. Around the same time, Kady had recently graduated with a degree in graphic design and had created an Instagram for her cat, Pudge, to pass the time between jobs. After Pudge had been featured on COI a few times and she had risen to internet stardom, Kady joined Eli to help run COI in 2013. They have been the fluffiest team ever since!